How to Present the Conversational AI Ad Platform Landscape to Skeptical Clients
Map the three client objections that actually drive pushback on this channel.
Rohan Thakkar
Section
Client Pitching
5 stories in Client Pitching.
Why Conversational AI Advertising Is Not a Chatbot Strategy
Conversational ads and chatbots require different strategies, budgets, and success metrics.
Tariq Osei-Mensah
Explaining the DSP and SSP Ecosystem to Brand-Side Clients
Platform fees and AI data quality determine whether your DSP actually delivers value.
Rohan Thakkar
Framing AI Advertising for Performance-Focused Clients
How prompt-level intent signals translate into familiar performance metrics.
Tariq Osei-Mensah
Positioning AI Ads Alongside Search and Social in Media Plans
Advertisers can now reach users making purchase decisions inside chatbot conversations.
Tariq Osei-Mensah