Client Pitching
How to Present the Conversational AI Ad Platform Landscape to Skeptical Clients
Map the three client objections that actually drive pushback on this channel.
Rohan Thakkar
Contributing Editor · · 11 min read
Ads in LLMs
Native Ad Design Principles for AI Chat Interfaces
AI chat ads must match the user's conversational tone to avoid breaking trust.
Svetlana Mircescu
Ad Disclosure Language Inside AI Responses
Research shows ads embedded in AI responses slip past users based on placement, not labeling alone.
Tariq Osei-Mensah
Positioning AI Ads Alongside Search and Social in Media Plans
Advertisers can now reach users making purchase decisions inside chatbot conversations.
Tariq Osei-Mensah
CTA Structure in Conversational Ad Contexts
CTA logic built for search fails in conversational AI because intent unfolds differently.
Deja Fontaine-Broussard
Explaining the DSP and SSP Ecosystem to Brand-Side Clients
Platform fees and AI data quality determine whether your DSP actually delivers value.
Rohan Thakkar
Adapting Existing Search Ad Copy for Conversational Placements
Search ads don't translate to conversational placements without structural rewrites.
Svetlana Mircescu
Framing AI Advertising for Performance-Focused Clients
How prompt-level intent signals translate into familiar performance metrics.
Tariq Osei-Mensah