Measurement
Reporting the Measurement Gap Honestly to Clients
Agencies must tell clients that conversational AI advertising measurement simply doesn't work yet.
Svetlana Mircescu
Senior Contributor · · 9 min read
Ads in LLMs — Page 2
Incrementality Testing Design for AI Ad Budgets
How to design incrementality tests that actually work for AI ad budgets.
Rohan Thakkar
KPI Selection for Conversational AI Campaign Reporting
Search metrics fail on conversational AI; here's what actually works.
Svetlana Mircescu
Trafficking AI Placements Alongside Search and Social
AI ad auctions work differently than search and social.
Svetlana Mircescu
Building a Client Reporting Dashboard for AI Placements
Conversational ads need new metrics entirely, not recycled search columns.
Deja Fontaine-Broussard
Creative Versioning by Conversation Stage and Intent Depth
Two axes—conversation stage and intent depth—unlock better ad timing than funnel models.
Deja Fontaine-Broussard
Impression Counting Standards in AI Ad Environments
Ad impression standards designed for display pixels don't work inside AI chatbots.
Tariq Osei-Mensah
Flight Scheduling and Pacing Logic in AI Ad Campaigns
Traditional ad pacing breaks down when inventory flows from conversation, not clock time.
Svetlana Mircescu