Bid Adjustment Logic in Conversational AI Auction Environments
Conversational ads need bid logic built for dialogue, not search queries.
Rohan Thakkar
Section
Features
3 stories in Features.
Budget Allocation Frameworks for First AI Ad Tests
Write hints as sentences to beat vague keywords in unfamiliar auctions.
Deja Fontaine-Broussard
Attribution Models for Assistant-Mediated Conversions
Conversational AI hides the buyer intent signals that traditional attribution cannot measure.
Tariq Osei-Mensah