Reporting the Measurement Gap Honestly to Clients
Agencies must tell clients that conversational AI advertising measurement simply doesn't work yet.
Svetlana Mircescu
Section
Measurement
9 stories in Measurement.
Measuring Brand Lift in Conversational AI Campaigns
Tariq Osei-Mensah
Third-Party Measurement Integration for AI Placements
Measurement vendors must rebuild their systems from scratch to verify ads in conversational AI.
Deja Fontaine-Broussard
Conversational AI Ad Performance Benchmarks by Vertical
Early data shows conversational AI ads perform vastly better in e-commerce than health.
Tariq Osei-Mensah
Intent-Relevance Scoring as a Campaign Quality Signal
Conversational AI demands a new quality metric that reads intent from prompts instead of keywords.
Tariq Osei-Mensah
Incrementality Testing Design for AI Ad Budgets
How to design incrementality tests that actually work for AI ad budgets.
Rohan Thakkar
Building a Client Reporting Dashboard for AI Placements
Conversational ads need new metrics entirely, not recycled search columns.
Deja Fontaine-Broussard
Impression Counting Standards in AI Ad Environments
Ad impression standards designed for display pixels don't work inside AI chatbots.
Tariq Osei-Mensah
KPI Selection for Conversational AI Campaign Reporting
Search metrics fail on conversational AI; here's what actually works.
Svetlana Mircescu