Flight Scheduling and Pacing Logic in AI Ad Campaigns
Traditional ad pacing breaks down when inventory flows from conversation, not clock time.
Svetlana Mircescu
Section
Campaign Setup
10 stories in Campaign Setup.
Trafficking AI Placements Alongside Search and Social
AI ad auctions work differently than search and social.
Svetlana Mircescu
Supply Path Evaluation for AI Chat Inventory
Buyers need new rules to evaluate where ads appear inside AI conversations, not just next to them.
Svetlana Mircescu
Contextual Targeting Parameters in Conversational DSPs
Conversational ads target based on dialogue flow and intent signals invisible to legacy systems.
Rohan Thakkar
Creative Submission Requirements for AI Ad Platforms
Advertisers must write conversational copy that blends into AI responses, not traditional ad assets.
Svetlana Mircescu
Bid Strategy Selection in LLM Auction Environments
Context hints beat bid prices in LLM ad auctions where relevance, not spend, wins placements.
Svetlana Mircescu
Campaign Taxonomy for Conversational AI Placements
Search and social taxonomies collapse inside conversational AI.
Svetlana Mircescu
QA Checklist Before an AI Placement Goes Live
Test AI ad placements across unpredictable contexts, not fixed pages.
Rohan Thakkar
DSP Seat Access for AI Inventory Buys
Advertisers need new DSP configurations to reach consumers in AI chatbots instead of web pages.
Rohan Thakkar
Deal ID Structures for Private AI Publisher Supply
Conversational AI inventory breaks the structural assumptions that make traditional deal IDs work.
Svetlana Mircescu