Campaign Setup
Supply Path Evaluation for AI Chat Inventory
Buyers need new rules to evaluate where ads appear inside AI conversations, not just next to them.
Svetlana Mircescu
Senior Contributor · · 13 min read
Ads in LLMs — Page 3
QA Checklist Before an AI Placement Goes Live
Test AI ad placements across unpredictable contexts, not fixed pages.
Rohan Thakkar
Bid Adjustment Logic in Conversational AI Auction Environments
Conversational ads need bid logic built for dialogue, not search queries.
Rohan Thakkar
DSP Seat Access for AI Inventory Buys
Advertisers need new DSP configurations to reach consumers in AI chatbots instead of web pages.
Rohan Thakkar
Budget Allocation Frameworks for First AI Ad Tests
Write hints as sentences to beat vague keywords in unfamiliar auctions.
Deja Fontaine-Broussard
Deal ID Structures for Private AI Publisher Supply
Conversational AI inventory breaks the structural assumptions that make traditional deal IDs work.
Svetlana Mircescu
Attribution Models for Assistant-Mediated Conversions
Conversational AI hides the buyer intent signals that traditional attribution cannot measure.
Tariq Osei-Mensah