How to Present the Conversational AI Ad Platform Landscape to Skeptical Clients
Map the three client objections that actually drive pushback on this channel.
Rohan Thakkar
Contributing Editor
Rohan Thakkar
Rohan cut his teeth producing media plans for challenger consumer brands and later consulted for a handful of Series B adtech startups, experience that shapes his practical, process-oriented coverage. He focuses on how agencies and brand teams structure campaigns and make the case for budget internally.
8 stories
Brand Voice Consistency Across AI Conversation Contexts
Language models reshape brand messaging turn by turn, whether advertisers intend it or not.
Rohan Thakkar
Explaining the DSP and SSP Ecosystem to Brand-Side Clients
Platform fees and AI data quality determine whether your DSP actually delivers value.
Rohan Thakkar
Incrementality Testing Design for AI Ad Budgets
How to design incrementality tests that actually work for AI ad budgets.
Rohan Thakkar
Contextual Targeting Parameters in Conversational DSPs
Conversational ads target based on dialogue flow and intent signals invisible to legacy systems.
Rohan Thakkar
QA Checklist Before an AI Placement Goes Live
Test AI ad placements across unpredictable contexts, not fixed pages.
Rohan Thakkar
DSP Seat Access for AI Inventory Buys
Advertisers need new DSP configurations to reach consumers in AI chatbots instead of web pages.
Rohan Thakkar
Bid Adjustment Logic in Conversational AI Auction Environments
Conversational ads need bid logic built for dialogue, not search queries.
Rohan Thakkar