Copy Length and Tone for In-Response AI Ad Placements
Effective conversational ads demand specificity and restraint, not search-style urgency and claims.
Deja Fontaine-Broussard
Staff Writer
Deja Fontaine-Broussard
A former digital sales strategist at two regional media companies, Deja now reports on the economics and infrastructure of the open web from the seller's perspective. She has spent over a decade watching publishers navigate platform dependency and margin pressure.
6 stories
CTA Structure in Conversational Ad Contexts
CTA logic built for search fails in conversational AI because intent unfolds differently.
Deja Fontaine-Broussard
Third-Party Measurement Integration for AI Placements
Measurement vendors must rebuild their systems from scratch to verify ads in conversational AI.
Deja Fontaine-Broussard
Building a Client Reporting Dashboard for AI Placements
Conversational ads need new metrics entirely, not recycled search columns.
Deja Fontaine-Broussard
Creative Versioning by Conversation Stage and Intent Depth
Two axes—conversation stage and intent depth—unlock better ad timing than funnel models.
Deja Fontaine-Broussard
Budget Allocation Frameworks for First AI Ad Tests
Write hints as sentences to beat vague keywords in unfamiliar auctions.
Deja Fontaine-Broussard